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Posted on Jun 8, 2016 in Announcements

Harry Potter Midnight Release Party Announced

harry potter cursed childFans of the wizarding world will storm bookstores across the country for the latest Harry Potter midnight release on July 31, and Books-A-Million stores are no exception. Those who wish to celebrate the release of Harry Potter and the Cursed Child – Parts I & II in style are welcome to join the festivities at their nearest BAM location beginning at 2 p.m. on Saturday, July 30.

Harry Potter trivia contests, Marauder’s Map scavenger hunts, wand crafts and other activities will keep attendees thoroughly entertained before the official countdown kicks off at 9 p.m. with Sorting Hat ceremonies and costume contests; fans are encouraged to dress up in the best outfit their wizarding wardrobe has to offer! Customers who attend will also receive an exclusive swag bag full of door prizes and goodies.

The Books-A-Million Harry Potter Midnight Release Party is free to attend and open to the public, however only customers with a valid pre-order voucher will have first access rights to a copy of the book at midnight. Pre-order vouchers are available for purchase at any Books-A-Million location between now and July 30. Fans can also pre-order the book online for home delivery only.

This won’t be the first time BAM has hosted a Harry Potter midnight release party. The company threw similar parties in its stores for several books in the original Harry Potter series. Now, as a new generation of Potter fans join their predecessors for the eighth installment of the franchise, Books-A-Million associates believe this year’s celebration will be one for the ages that you won’t want to miss.

harry potter midnight release

Fans pose with their new copies of ‘Harry Potter and the Deathly Hallows’ at a 2007 release party. // Photo courtesy of Olaf Gradin, unedited under Creative Commons License.

“With an extensive community of multi-generation followers since the series’ start in 1997, the ‘Harry Potter and the Cursed Child’ release is undoubtedly the biggest book launch of the year,” said Sandra Wilson, Senior Book Buyer and Vice President of Merchandising at Books-A-Million. “We’re looking forward to celebrating the monumental debut with devoted fans of all ages, and to once again revel in the literary magic of Harry Potter!”

What are your plans for the Harry Potter midnight release? Will you be joining the party at your local BAM location? Let us know in the comments section below!

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